This was my second-year university project called brand activation where we worked with The Western Cape Blood Service. The main issues they were experiencing emanated from Covid-19. Individuals were no longer donating blood which became a major issue for the brand and there was a lack of brand awareness amongst the youth. Our job was then to find solutions to these issues. We created an infographic to visually explain who WCBS is, a game for their website to make it interactive and a TikTok video explaining who they are. These interventions were designed to solve the problem statement that was given to us.